Introduction to Selling on Amazon
- Overview of Amazon’s marketplace and FBA (Fulfillment by Amazon)
- Pros and cons of selling on Amazon
- Understanding Amazon’s customer base and marketplace dynamics
2. Setting Up Your Amazon Seller Account
- Choosing between Amazon Seller Central and Vendor Central
- Setting up your seller account and choosing a plan
- Configuring payment, shipping, and tax settings
3. Product Research and Niche Selection
- Finding profitable products with high demand and low competition
- Using tools like Jungle Scout, Helium 10, and others for product research
- Understanding key metrics (BSR, reviews, etc.) and choosing a niche
4. Sourcing and Listing Your Products
- Options for sourcing products (manufacturers, wholesalers, private labeling)
- Writing optimized product titles, bullet points, and descriptions
- Best practices for product images and A+ Content
5. Amazon FBA and Fulfillment Options
- Overview of Fulfillment by Amazon (FBA) vs. FBM (Fulfilled by Merchant)
- Shipping products to Amazon warehouses
- Understanding fees, inventory management, and order fulfillment
6. Amazon SEO and Advertising
- Optimizing product listings for Amazon’s A9 algorithm
- Using Amazon PPC for visibility (sponsored ads, keyword bidding)
- Strategies for external traffic (social media, influencers, etc.)
7. Managing Orders, Customer Service, and Feedback
- Handling customer inquiries and complaints
- Strategies for managing reviews and feedback
- Maintaining excellent seller metrics and performance standards
8. Scaling and Expanding Your Amazon Business
- Using Amazon Analytics and other data tools
- Expanding to Amazon’s international marketplaces
- Advanced tools for automation and growth (inventory, pricing, feedback tools)
This course equips you with the skills to start, optimize, and scale a successful Amazon business, reaching millions of potential customers on one of the world’s largest online platforms.